You May Also Like Comment Product-related questions? Video Marketing Statistics By 2019, video will account for 80% of global internet traffic, and 85% in the US (Cisco) Two-thirds of marketers and agency executives see video as the next trend in content marketing (iab) 52% of marketers believe that video is effective for brand awareness 82% of of B2C businesses report that video has become their most popular content marketing tactic (Content Marketing Institute) 43% of marketers said they’d create more video content if there were no obstacles like time, resources, and budget (Buffer) 48% of marketers plan to add YouTube to their content strategy in the next year (HubSpot) Marketers who use video grow revenue 49% faster than non-video users (VidYard) 44% of SMB owners and marketers plan to spend money to promote their video content on Facebook in 2017 (Animoto) Companies which use videos in their marketing grow revenue 49% faster year-on-year than those which don’t (Aberdeen Group, 2015) 73% of B2B marketers say that video positively impacts marketing ROI Companies which use videos in their marketing enjoy 27% higher CTR and 34% higher web conversion rates than those which don’t Takeaways: The biggest obstacle for marketers to add video marketing is getting started.
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